What Is A Nail Tech Called

Jack Harlow's new music video for "Boom Tech" begins with him treating Yung Miami to a manicure. Photo via Jack Harlow

Editor'due south Note: This story has been updated to include more Louisville references in Harlow'southward video.

Louisville native Jack Harlow dropped his latest single, "Boom Tech," at midnight earlier today.

Since the success of 2020'due south That's What They All Say , which threw Harlow into national fame, the rapper has been teasing new work that he says will exist "more than expensive" than his previous music.

As with much of Harlow's music, "Nail Tech" has several homages to Louisville.

Harlow appears in a boxing ring with Louisville hip-hop legend C-Tez with a lyrical reference to the rapper's song, "Bow.""The king's back in his hometown," Harlow raps earlier being joined by a chorus of voices, "When them wheels hit and I impact down, they / Bow / Bow / Bow."

Harlow besides wears a large, silverish Kentucky-shaped medallion that looks like the one the late, not bad Louisville rapper Static Major was known for sporting. (Harlow has flashed Major'south accompaniment before in his "Luv Is Dro" music video, a song that actually uses Major's voice.)

In one scene, as he throws a UofL Fifty, Harlow says, "'I don't take L'southward, I give 'em and I chuck 'em up." (He too does the gesture briefly when proverb in the opening scene, "You olfactory property me? That'southward Fifty-V," referring to Louis Vuitton.)

Harlow too drops what might be a reference to Mayor Greg Fischer's proclamation that Dec. 18, 2021, was "Jack Harlow Day" in Louisville: " My city hall and I'yard cosigning this wave, comin' up next out it."

Harlow's love for his hometown is well-documented: Around the holidays he played a series of Louisville shows and he often reps the Bluegrass in interviews.

He has faced criticism from some locals recently for his DJ allegedly shooting a nightclub employee and mom, Kasmira Nash, around Derby time. Harlow was present when Ronnie O'Bannon reportedly shot and killed Nash, and Harlow has been added to a lawsuit from Nash's family unit that claims he and Atlanta record label Generation At present "negligently employed, retained, and/or affiliated with O'Bannon," and "recklessly facilitated their attendants, associates, affiliates, employees, and agents bypassing the security screening at Vibes and entering Vibes without proper security screening."

Harlow's new video also cuts between a number of sets of scenes: Harlow treats hip-hop creative person Yung Miami to a manicure, walks through an office building named " Individual Garden " in honor of Harlow's collective of artistic friends (who also make cameos in the video), and presents a vibrator to a crowd of women Steve Jobs-style.

There are a few moments of product placement — Harlow shows off his New Residuum sneakers as he hangs his legs out the window of a white Tesla, and he later brandishes a Venmo debit menu. Harlow, a longtime fan of New Balance, recently became a production administrator for the company and is slated to premiere a new sneaker at the NBA All-Star Celebrity Game this evening.

Harlow released a teaser for the song on February. 10.

2/xviii pic.twitter.com/X7d0mPqDKf

— Jack Harlow…NAIL TECH This evening (@jackharlow) February 10, 2022

He appear that the song would be chosen "Nail Tech" via social media on Tuesday.

In the days (and hours) leading upward to the stream, thousands of Harlow's fans dropped excited comments for the new song on social media. Some of them tuned into a live listening party on a Jack Harlow-themed Discord server.

Still, peradventure no one was more than excited for the video than @jackharlowsfingernails on Instagram.

Funnily enough, the account owner's joking prediction last week that the vocal would have a connexion to fingernails turned out to exist correct.

If y'all liked "Blast Tech," you'll be able to southward ee Harlow headline the Forecastle Festival at Waterfront Park this May.

Sentry the video for "Nail Tech" here:

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